Celluloid type; upper half white printed slogan on red background "REAGAN IN '80", lower half white printed sloganon blue background "Tolledo, Ohio"; black and white photograph of Ronald Reagan; outline of State of Ohio, location of toledo marked with blue star; lower curl marked, "T. DAVIS ENT. TOLEDO, OHIO"; upper curl marked, "ERD-PIRIE, INC."; metal back, pin back. Color: RD,WH,BL